Privacy policy

PRIVACY POLICY

Effective date: __________  
Last updated: __________

This Privacy Policy explains how Jersey House (“Company,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you visit Jersey House, place an order, create an account, contact us, submit a review, or otherwise use our online store and related services (collectively, the “Services”).

This Privacy Policy is intended for a U.S.-focused online clothing store. Privacy obligations vary by state, business size, data practices, and customer location. Before publishing this policy, complete the blanks, remove provisions that do not apply, and confirm that the policy accurately describes your actual practices and service providers.

 1. Who controls your information

The business responsible for the personal information covered by this Privacy Policy is:

Legal business name: Jersey House  
Website: Jersey House  
Email: __________  
Mailing address: __________  
Telephone: __________

 2. Personal information we collect

The information we collect depends on how you interact with the Services. We may collect the following categories:

 Information you provide directly

- Contact and identity information: name, email address, telephone number, shipping and billing addresses, and other contact details.
- Account information: username, password, account preferences, saved addresses, and order history.
- Transaction information: products viewed or purchased, size and fit preferences, customization instructions, returns, exchanges, refunds, discount codes, and transaction status.
- Payment information: payment method, payment status, transaction identifiers, and limited payment details supplied by our payment processors. We do not intentionally receive or store your complete payment-card number when payment is handled by a third-party processor.
- Customer-service information: messages, attachments, photographs, reviews, survey responses, and information you provide through email, chat, contact forms, returns, exchanges, social-media messages, or other support channels.
- Marketing preferences: newsletter subscriptions, SMS consent, communication preferences, campaign source, and responses to promotional messages.

Please do not submit sensitive personal information or another person’s information unless it is necessary for the requested service and you have permission to provide it.

 Information collected automatically

When you use the Services, we and our providers may automatically collect information such as IP address, browser type, operating system, device identifiers, approximate location inferred from IP address, referring page, pages viewed, links clicked, search terms, cart activity, order interactions, date and time of access, and information about how you interact with emails or advertisements.

 Information from other sources

We may receive information from payment processors, fraud-prevention providers, shipping carriers, advertising and analytics partners, social-media platforms, identity or authentication providers, publicly available sources, and other service providers. We may combine that information with information collected directly from you where permitted by law.

 3. How we use personal information

We may use personal information for the following business and commercial purposes:

- provide, personalize, and improve the Services;
- process, confirm, fulfill, ship, track, return, exchange, and support orders;
- process payments, refunds, promotions, discounts, and customer accounts;
- communicate with you about orders, deliveries, returns, account activity, security, support requests, and changes to the Services;
- respond to questions, reviews, feedback, and other communications;
- remember preferences and maintain cart, checkout, consent, and account functionality;
- detect, investigate, prevent, and respond to fraud, abuse, unauthorized activity, security incidents, and other harmful or illegal conduct;
- troubleshoot, debug, maintain, and protect the website, systems, and networks;
- measure website performance, understand customer interactions, and improve products and services;
- send promotional email or text messages when permitted by law and when you have provided any consent required by law;
- personalize and measure advertising or promotional content when permitted by law and according to your choices;
- comply with tax, accounting, recordkeeping, legal, regulatory, subpoena, court, and law-enforcement requirements;
- establish, exercise, or defend legal claims; and
- complete a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar business transaction.

Where a law requires a legal basis for processing, we may rely on performance of a contract, compliance with a legal obligation, our legitimate interests in operating and securing the business, and your consent for optional marketing, cookies, analytics, or advertising. When processing is based on consent, you may withdraw consent at any time; withdrawal does not affect processing that occurred before withdrawal.

 4. How we disclose personal information

We may disclose personal information as reasonably necessary for the purposes described above to the following categories of recipients:

- website hosting, content delivery, security, information-technology, e-commerce, and technical-support providers;
- payment processors and financing or installment-payment providers displayed at checkout;
- warehouses, fulfillment providers, product-customization partners, shipping carriers, address-validation providers, and delivery services;
- customer-service, email, SMS, review, survey, analytics, attribution, and marketing providers;
- advertising platforms and social-media services, where permitted by law and consistent with your privacy choices;
- professional advisers, auditors, insurers, accountants, attorneys, regulators, courts, law enforcement, and government authorities when required or permitted by law;
- entities involved in an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business; and
- other persons when you direct us to disclose the information or when disclosure is necessary to protect rights, safety, property, or the integrity of the Services.

We do not disclose more information than is reasonably necessary for the relevant purpose. We do not sell personal information for money. However, certain advertising-related disclosures may be considered a “sale,” “sharing,” or processing for targeted or cross-context behavioral advertising under some state privacy laws. If that applies to our practices, we will provide the opt-out choices required by applicable law.

 5. Cookies and similar technologies

We and our providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies.

- Strictly necessary technologies support security, login, cart, checkout, payment, fraud prevention, accessibility, and consent-management functions.
- Preference technologies remember settings and choices.
- Analytics technologies help us understand traffic, performance, and use of the Services.
- Advertising technologies may help deliver, personalize, limit, or measure advertisements and promotional content.

Where required by law, optional analytics, advertising, and similar technologies will remain disabled until you provide consent. You may accept, reject, or change optional categories through the “Your Privacy Choices” tool or your browser settings. Rejecting optional technologies may affect certain features.

Our separate Cookie Policy, available on the Jersey House website, describes the categories, providers, purposes, and retention periods in greater detail.

 6. Marketing email and text messages

You may unsubscribe from promotional email by using the unsubscribe link in the message or by contacting us at __________. We will process marketing-email opt-out requests as required by applicable law. Transactional or service messages—such as order confirmations, shipping updates, security notices, and customer-support responses—may continue when necessary to provide the Services.

If you subscribe to promotional text messages, you may receive marketing messages and, where applicable, order or customer-service messages at the mobile number you provide. Consent to promotional texts is not a condition of purchasing goods or services. Message frequency varies. Message and data rates may apply. Reply STOP to cancel and HELP for help, or use the contact information below.

We do not sell or rent mobile-number information or text-message opt-in data for marketing purposes. We may share it with vendors that provide or support our messaging program solely to operate that program, subject to applicable law and their contractual obligations.

 7. Your U.S. privacy choices and rights

Depending on your state of residence and the law that applies to you, you may have rights to:

- confirm whether we process personal information about you and request access to it;
- request correction of inaccurate personal information;
- request deletion of personal information, subject to legal exceptions;
- receive certain personal information in a portable format;
- opt out of the sale of personal information, sharing for cross-context behavioral advertising, or targeted advertising;
- opt out of profiling that produces legal or similarly significant effects, where applicable;
- limit certain uses or disclosures of sensitive personal information, where applicable;
- withdraw consent where processing is based on consent; and
- appeal a decision regarding a privacy request, where applicable.

We will not discriminate against you for exercising a privacy right. We may deny or limit a request when permitted by law, including when we cannot verify your identity, when an exception applies, or when fulfilling the request would conflict with a legal obligation, security requirement, transaction, warranty, or legal claim.

 How to submit a request

Send a request to __________ with the subject line “Privacy Request.” You may also submit a request through __________. We may ask for information reasonably necessary to verify your identity and authority to make the request. We will not use verification information for unrelated purposes.

An authorized agent may submit a request for you where permitted by law. We may require proof that the agent is authorized and may need to verify your identity directly.

We will respond within the period required by applicable law. If we deny a request and the applicable law provides an appeal right, you may appeal by contacting __________ with the subject line “Privacy Appeal.”

 Global Privacy Control and opt-out signals

Where required by applicable law, we will process a recognized browser-based opt-out preference signal, such as Global Privacy Control, as a request to opt out of sale or sharing for the browser or device associated with the signal. We will also provide a conspicuous “Your Privacy Choices” or similarly labeled link when required.

 8. California residents

If the California Consumer Privacy Act, as amended, applies to our business, California residents may have rights to know, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information, and not receive discriminatory treatment for exercising those rights.

The categories of personal information we may collect can include identifiers and contact information; customer records; commercial information; internet or electronic network activity; approximate geolocation; professional or other information provided by you; inferences drawn from the information above; and any other category disclosed at the point of collection.

We collect and use those categories for the purposes described in Sections 2 and 3 and may disclose them to the recipient categories described in Section 4. The categories collected and disclosed may vary depending on the Services you use and the information you provide.

If we use or disclose sensitive personal information for purposes beyond those permitted by applicable law, we will provide the required “Limit the Use of My Sensitive Personal Information” option. If our practices constitute a sale or sharing under California law, we will provide the required opt-out mechanism, honor recognized opt-out preference signals, and describe the relevant choices in the “Your Privacy Choices” section of the Site.

We do not knowingly sell or share personal information of consumers under 16 for cross-context behavioral advertising without the consent required by law.

 9. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, maintain accounts, provide support, prevent fraud, resolve disputes, establish or defend legal claims, comply with tax and accounting requirements, satisfy legal obligations, and enforce agreements.

Retention periods vary by the type of information, the context in which it was collected, your choices, and applicable law. When information is no longer needed, we may delete it, de-identify it, or retain it only in a form that is not reasonably linked to you, unless law permits or requires longer retention.

 10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure. Payment information is processed through payment providers using their security controls.

No method of transmission or storage is completely secure. We cannot guarantee absolute security. Please use a strong, unique password, avoid sharing account credentials, and contact us promptly at __________ if you suspect unauthorized activity.

 11. Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without the parental notice and consent required by applicable law. If you believe that a child has provided personal information to us, contact __________. We will take steps required by applicable law to investigate and delete the information where appropriate.

If the Services are directed to children, or if we have actual knowledge that we collect personal information from children under 13, additional requirements under the Children’s Online Privacy Protection Act may apply.

 12. International processing

We and our service providers may process personal information in the United States and other countries. Those countries may have privacy laws different from the laws where you live. Where required, we use legally recognized safeguards for international transfers.

 13. Third-party websites and services

The Services may contain links to third-party websites, applications, social-media features, payment services, or other tools. Their privacy practices are controlled by their own policies, not this Privacy Policy. We encourage you to review those policies before providing information.

 14. Changes to this Privacy Policy

We may revise this Privacy Policy to reflect changes in our Services, information practices, service providers, technology, or legal obligations. We will post the updated version on this page and revise the effective date. If a change materially affects your rights or choices, we will provide additional notice where required by law.